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Open Mon - Fri 9:00-17:00
Email Call Now! 07958 626236

Tristan Atkinson Personal Trainer

Search Engine Optimisation

Tristan Atkinson is a dedicated personal trainer with a growing client base in Hinckley, Leicestershire. Despite his excellent services, Tristan’s online presence was minimal, leading to missed opportunities for client acquisition. He needed a robust online strategy to enhance his visibility and attract more clients through organic search.


  1. Increase Online Visibility: Achieve page one rankings on Google for relevant search terms.
  2. Boost Website Traffic: Drive more organic traffic to the website.
  3. Generate Leads: Convert website visitors into potential clients.
  4. Establish Brand Authority: Position Tristan Atkinson as a leading personal trainer in Hinckley.


Dynamite SEO implemented a comprehensive SEO campaign, focusing on website development and optimization. The process was divided into several key phases:

Phase 1: Website Development

  • Platform Selection: Chose WordPress for its flexibility and SEO-friendly architecture.
  • Theme Customization: Selected a responsive, fast-loading theme and customized it to reflect Tristan’s brand.
  • Content Creation: Developed high-quality, keyword-rich content, including service pages, a blog, and client testimonials.

Phase 2: SEO Optimization

  • SEO Tool Integration: Installed and configured RankMath to manage on-site SEO efficiently.
  • Keyword Research: Identified high-traffic, low-competition keywords relevant to personal training in Hinckley.
  • On-Page SEO: Optimized titles, meta descriptions, headers, and images for targeted keywords.
  • Technical SEO: Improved site speed, mobile responsiveness, and ensured proper indexing by search engines.
  • Local SEO: Created and optimized Google My Business profile, and built local citations to enhance local search presence.
  • Content Strategy: Developed a blog strategy to address common fitness questions, share success stories, and provide fitness tips.



On-Page SEO

  • Title Tags and Meta Descriptions: Crafted compelling and keyword-rich title tags and meta descriptions for each page.
  • Header Tags: Structured content with H1, H2, and H3 tags to improve readability and keyword prominence.
  • Image Optimization: Used descriptive file names and alt texts for all images to enhance SEO.

Technical SEO

  • Site Speed Optimization: Implemented caching, optimized images, and minimized CSS and JS files to reduce loading time.
  • Mobile Optimization: Ensured the site was fully responsive and provided a seamless experience across all devices.
  • XML Sitemaps and Robots.txt: Created and submitted XML sitemaps to search engines and configured robots.txt to guide crawling.

Off-Page SEO

  • Backlink Strategy: Acquired high-quality backlinks through guest posting, partnerships, and local business directories.
  • Social Media Integration: Linked social media profiles to the website to increase traffic and engagement.


After six months of diligent work, the results were impressive:


  • Primary Keywords: Achieved page one rankings for primary keywords such as “personal trainer Hinckley,” “fitness coach Hinckley,” and “Hinckley personal training.”
  • Secondary Keywords: Significant improvement in rankings for secondary keywords, driving additional traffic.


  • Organic Traffic: Increased organic traffic by 250%, with a substantial rise in new visitors.
  • Bounce Rate: Decreased bounce rate by 35%, indicating better user engagement.

Leads and Conversions

  • Lead Generation: Lead generation improved by 200%, with a notable increase in inquiries and consultation bookings through the website.
  • Conversion Rate: Enhanced conversion rate by 40% due to optimized landing pages and compelling calls-to-action.

Brand Authority

  • Online Presence: Strengthened Tristan’s online presence, establishing him as a top personal trainer in the local area.
  • Client Testimonials: Positive client testimonials on the website and Google My Business boosted credibility and trust.


Dynamite SEO’s comprehensive SEO campaign for Tristan Atkinson not only met but exceeded expectations. By leveraging the power of WordPress and RankMath, Dynamite SEO successfully transformed Tristan’s online presence, driving significant traffic, generating leads, and solidifying his position as a leading personal trainer in Hinckley. This case study underscores the importance of a well-rounded SEO strategy in achieving business growth and online success.