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Open Mon - Fri 9:00-17:00
Email Call Now! 07958 626236

Skin Perfect

Search Engine Optimisation

Jo Bailey Skin Perfect, led by skincare consultant Jo Bailey, offers personalised skincare solutions in Hinckley, Leicestershire. Despite her expertise and quality services, Jo’s website on the Shopify platform was underperforming in search rankings, leading to low online visibility and client enquiries.


  1. Increase Online Visibility: Achieve page one rankings on Google for relevant skincare-related search terms.
  2. Boost Website Traffic: Drive more organic traffic to the website.
  3. Generate Leads: Increase client inquiries and consultations through the website.
  4. Enhance User Experience: Provide a seamless and informative user experience to retain visitors.


Dynamite SEO executed a comprehensive SEO campaign, starting with a platform migration and followed by intensive optimization. The campaign was structured into the following phases:

Phase 1: Website Development

  • Platform Migration: Transitioned from Shopify to WordPress to leverage its SEO capabilities.
  • Theme Selection and Customization: Chose a responsive, fast-loading theme tailored to Jo’s brand identity.
  • Content Development: Created high-quality, keyword-rich content including service descriptions, skincare tips, client testimonials, and a blog.

Phase 2: SEO Optimization

  • SEO Tool Integration: Installed and configured RankMath for advanced on-site SEO management.
  • Keyword Research: Identified high-traffic, low-competition keywords relevant to skincare consulting in Hinckley.
  • On-Page SEO: Optimized meta titles, descriptions, headers, and images for targeted keywords.
  • Technical SEO: Improved site speed, ensured mobile responsiveness, and configured proper indexing.
  • Local SEO: Enhanced local presence through Google My Business and local citation building.
  • Content Strategy: Implemented a blog strategy to share skincare advice, product reviews, and client success stories.


On-Page SEO

  • Meta Tags: Developed compelling and keyword-optimized meta titles and descriptions.
  • Header Tags: Structured content using H1, H2, and H3 tags to enhance readability and keyword emphasis.
  • Image Optimization: Used descriptive file names and alt texts to improve image searchability and SEO.

Technical SEO

  • Site Speed Optimization: Implemented caching, image optimization, and code minimization to enhance loading times.
  • Mobile Optimization: Ensured a fully responsive design for optimal user experience across all devices.
  • XML Sitemaps and Robots.txt: Submitted XML sitemaps and configured robots.txt for efficient search engine crawling.

Off-Page SEO

  • Backlink Acquisition: Secured high-quality backlinks through guest posts, industry partnerships, and local directories.
  • Social Media Integration: Connected social media profiles to drive traffic and engagement from various platforms.



After six months of dedicated efforts, the outcomes were significant and measurable:


  • Primary Keywords: Achieved page one rankings for primary keywords such as “skincare consultant Hinckley,” “Hinckley skincare services,” and “Jo Bailey Skin Perfect.”
  • Secondary Keywords: Improved rankings for secondary keywords, increasing visibility for related search terms.


  • Organic Traffic: Organic traffic surged by 300%, with a notable rise in both new and returning visitors.
  • Bounce Rate: Reduced bounce rate by 40%, indicating better user engagement and content relevance.

Leads and Conversions

  • Lead Generation: Increased client inquiries and consultation bookings by 250%.
  • Conversion Rate: Boosted conversion rate by 45% through optimized landing pages and clear calls-to-action.

User Experience

  • Site Navigation: Improved site navigation and user interface led to longer visitor sessions and higher engagement.
  • Content Engagement: Blogs and informative content received positive feedback, contributing to an authoritative online presence.